Etsy · Promotion planning

Discount & Sales Lift Calculator

A price cut comes out of your margin, not just your revenue. Compare the same order before and after a seller-funded discount, then see how many more orders you need to preserve the original total contribution.

Core rates and promotion rules checked against Etsy’s official guidance on October 30, 2026 · Planning estimate, not a payout statement.

Your baseline order

Seller country / payment account

Original item price

Product cost (COGS)

Shipping charged to buyer

Your shipping cost

Other order costs

Packaging, labor or another per-order allowance.

Current orders in the period

Used to convert the lift into whole extra orders.

Your seller-funded promotion

Discount type

Discount value

Percent off the item price; shipping and gift wrap are not discounted.

Also offer free standard shipping during the promotion

Offsite Ads attribution

Applied to both scenarios so the comparison isolates the discount. The fee is capped per attributed order.

Scope: this models discounts you fund. Etsy-funded coupons do not reduce your order amount and must not be entered as seller discounts. Understand the difference.

Advanced fee settings

Listing fee allocation

Offsite Ads cap

Gift wrap charged

Regulatory operating fee (%)

USD defaults are $0.20 and $100. For other account currencies, enter Etsy’s converted amounts. Regulatory fees and taxes are country-specific; buyer sales tax and VAT on seller fees are excluded.

Promotion decision

Required unit-sales lift to preserve contribution

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Extra orders needed · baseline 100

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Maximum zero-contribution discount

—

A mathematical floor, not a recommended offer.

Per order	Full price	Promotion
Order total	—	—
Total Etsy fees	—	—
Your order costs	—	—
Contribution	—	—
Contribution margin	—	—

Itemize both fee stacks

Listing allocation	—	—
Transaction · 6.5%	—	—
Payment processing	—	—
Regulatory operating	—	—
Offsite Ads	—	—

Discount sensitivity on the same order

These rows change only the percentage discount. Your costs, shipping, gift wrap, country and Offsite Ads setting stay fixed. “Not recoverable” means each promotional order has zero or negative contribution, so more volume cannot restore the original total.

Discount	Order total	Contribution / order	Required sales lift